A single view of sales and margin
Sales, purchases, margin, stock position and target attainment consolidated in a single source.
I designed and built a complete data platform for Grupo Althoff — a supermarket chain in southern Santa Catarina. It brings together the stores’ and the distribution center’s systems, consolidates over 1 billion records in one place and delivers decisions two ways: dashboards where each manager sees their own store, and a proprietary app used every day by the stores.
Althoff’s information was locked in systems that didn’t talk to each other — ERP, HR, DC inventory, spreadsheets — so building any report meant people exporting and cross-referencing data by hand, always late.
We brought all those systems into a single base and delivered decisions two ways: dashboards where each manager sees their own store, and a proprietary app where stores act on the data day to day.
The chain now decides with fresh numbers — previous-day sales, inventory, losses, targets — and stores handle receiving, control expiry and place orders in the same system, with no loose spreadsheets.
The platform integrates multiple source systems, versions and conforms the data into an analytical data warehouse and delivers the result through two channels: BI dashboards and a proprietary operational application.
From commercial to the distribution center, every business area integrated into the same data platform.
Sales, purchases, margin, stock position and target attainment consolidated in a single source.
Customer analysis and RFM segmentation to guide campaigns and relationships.
Losses and breakage by store and department, with reports sent automatically to managers.
Headcount, turnover and productivity cross-referencing time clock with operational results.
Picking, receiving and replenishment closely tracked, with indicators updated throughout the day.
Accounts payable and receivable and accounting entries organized as an analytical base.
Machine learning, AI and automated collection in production — not as a proof of concept, but generating decisions day to day.
Time-series models by store and product generate an order suggestion ready for promotional campaigns.
Semantic comparison of the in-house mix with competitors’, even when there is no common barcode.
Automated collection of millions of competitor price observations to support commercial decisions.
If BI is the analytical side (read-only), the Toolbox is the operational side: a proprietary web application where staff and managers act on the data — from receiving checks and expiry control to order suggestions and HR communications.
Expiry audits in a spreadsheet-like grid, with markdown price suggestions and a full trail.
Verification of inter-store transfer invoices, with an auditable history of each adjustment.
The sales forecast per campaign becomes a purchase suggestion ready to review and export.
Access by store and by role, with an audit record of every action taken.
Data once trapped in silos — ERP, HR, WMS and network spreadsheets — now lives in a single analytical source of truth.
Daily decisions based on fresh data: sales up to the previous day and operational indicators refreshed throughout the day.
Each manager sees only their own store’s data, with end-to-end access governance.
Stores don’t just view: they act on the data — expiry, receiving and orders — through a proprietary application.
From integrating siloed systems to putting ML and governed BI in production — tell us what you need to solve and we’ll come back with scope, timeline and deliverables.